Most brands still use social media like the traditional marketing channels : Use it to communicate one way and treat it like a huge digital billboard!
Building a “tribe” that really loves your product is critical to marketing in the age of social media.
Bring customers together over a topic of common interest in an engaging and non-intrusive way that puts customers first.
The topic should also be aligned with your brand.
The tribe also gives you a ready set of customers to test your ideas or run surveys.
This ensures that you use social media as a two-way communication medium to build a community, understand customer’s pain points, add value and solve their problems.
And you also make customers for life!