MARKETING consultant
KUMAR BM
CVM & DIGITAL
I am a Marketing Consultant (Technology Marketer & Growth Hacker) with over eighteen years of work experience in B2B and B2C companies / Start-ups in Marketing (Marketing Head, Lead Generation, Growth Hacking) & Sales.
My journey so far
My experience spans across corporate organizations like Airtel, Tech Mahindra, Etisalat-UAE, Jumbo Electronics and Start-ups like AShield Technologies (cybersecurity) and Reverie Language Technologies.
After graduating as an Electronics Engineer from SVNIT (erstwhile REC) Surat, I completed PGDM (MBA) from IIM Ahmedabad with specialization in Marketing.
I regularly share my thoughts on marketing, team management and other topics on my social media posts. Here are some of the popular ones in my Blog.
My areas of interest
Category
About Me
About Me
I am a Technology Marketer & Growth Hacker with over eighteen years of work experience in B2B and B2C companies / Start-ups in Marketing (Marketing Head, Lead Generation, Growth Hacking) and Sales & Account Management (Partnerships, Deal Negotiation).
KUMAR BM
MARKETING & CVM EXPERT
KUMAR BM
Hi! My name is Kumar B M. I am a Marketing Consultant based in Bangalore, India!
My experience of over 18 years spans across B2C / B2B Companies & Start-ups in Marketing (Head of Marketing, Digital Marketing, End-to-End Customer Lifecycle Management, Increase Usage & Retention, Growth & Content Marketing, Lead Generation, Product Management) and Sales & Account Management (Partnerships, New Accounts, Deal Negotiation).
I have worked in / with Telecom (Wireline & Mobile), BFSI, Internet companies (Language Technologies, Cyber-Security), Retail and Software companies.
Education: MBA (PGDM from IIM-Ahmedabad) + Electronics Engineering (NIT-Surat)
I have also completed a comprehensive hands-on training on Digital Marketing by Digital Deepak, a leading trainer of Digital Marketing in India.
As Head of Marketing, I have led a team of talented people to drive strategy and execution of Digital marketing (SEO/SMM/PPC), Growth Hacking, Branding & PR, Demand & Lead Generation and Inside Sales to generate high quality and relevant leads to help grow our revenue. We worked with multiple partners, agencies & freelancers to ensure we achieve the desired results while ensuring a win-win partnership. I successfully managed virtual launch of 2 key products and generated lots of enquiries/leads for the products.
Some of the key areas that I have worked on are as follows:
- As Head of Marketing, built a Marketing team covering Content/Growth Marketing, Inbound marketing, Branding, SEO/SMM/PPC, Public Relations & other activities, defined relevant KPIs, launched 2 new products and delivered many qualified leads to increase the revenues
- Manage complete customer lifecycle to Enhance Revenue / ARPU by designing targeted Pricing plans / packages & Value-Added Services (VAS like Anti-virus, Gaming on Demand, Quiz, Railway enquiry etc) for specific segments for Prepaid & Post-paid customers across Mobile, Landline and Broadband services
- Launching targeted campaigns (over Social Media, Emails, SMS, OBDs, Websites & Landing Pages, PR etc.) for different segments to increase brand awareness and revenue
- Manage & motivate a team of 150 people to increase revenue through Up-selling/Cross-selling
- Negotiate and close million-dollar deals with roaming partners followed by signing contracts and tracking of the performance of the deals (Partnership / Account management)
- Product management of Cyber-security Solutions, Prepaid / Post-paid, Roaming & VAS products to achieve budgeted revenue
Learn more about me here or visit my LinkedIn page here.
Contact Us
Contact
I am happy to have a chat with early / growth-stage Deeptech/Tech-driven start-up founders about resolving their marketing (not restricted to only Digital Marketing!) challenges, setting up their marketing departments, growing their customer base & revenues.