Most brands still use social media like the traditional marketing channels : Use it to communicate one way and treat it like a huge digital billboard! 

Building a “tribe” that really loves your product is critical to marketing in the age of social media. 

Bring customers together over a topic of common interest in an engaging and non-intrusive way that puts customers first. 

The topic should also be aligned with your brand. 

The tribe also gives you a ready set of customers to test your ideas or run surveys. 

This ensures that you use social media as a two-way communication medium to build a community, understand customer’s pain points, add value and solve their problems. 

And you also make customers for life! 

Your thoughts? 

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